The program of Primetime for… Future of TV


  • 08:30 – 09:00
    Registration of participants

  • 09:00 – 11:00
    A. TV MARKET TRENDS

    Hosted by: Tomáš Krásný, Managing Partner, Blue Events


    Focus on current situation and trends of TV market with a stress on key players – a viewer. Exclusive presentation of ATO research based on a cross–platform electronic measurement. Development trends from the perspective of a top international expert representing the television market with the most advanced audience tracking system.

    Marketers and Fairy Tales about TV

    Czech Television Market 2018: Results of a New Generation of Research

    Tomáš Hanzák, Chief Analyst, Nielsen Admosphere

    KEY NOTE: How Does the TV Viewer Evolve and How Does the TV Content Respond?

    Nick North, Director of Audiences, BBC

    Learn more about the speaker

  • 11:00 – 11:30
    Coffee / tea break

  • 11:30 – 13:30
    B. TV SHOWS STRONG SIGNS OF LIFE!

    Hosted by: Tomáš Krásný, Managing Partner, Blue Events


    Strategies, case studies and analysis documenting that the television is not a dying medium at all.

    The Greatest Myths about the Watching of the Television

    Tereza Šimečková, CEO, Nielsen Admosphere

    The Future of TV – Public Service Media Point of View

    Milan Fridrich, Program Director, Česká televize

    The Future of TV – Media Group Point of View

    Vladimír Pořízek, COO, FTV Prima

    The Youngest Generation: A Threat or a Chance for Television?

    Ľubica Hamarová, Director of Program Research and Development of Formats Section, Rozhlas a televízia Slovenska

    Eva Taráčová, Insight Diver, EVATARA

  • 13:30 – 14:30
    Business lunch and networking

  • 14:30 – 16:00
    C. HOW TO DO IT?

    Hosted by: Jan Patera, Consultant, Blue Events


    Panel discussion of key players about the future of the television, opened by a joint presentation of a big and very demanding contracting authority for an advertisement and its media agency.

    The Pit and the Pendulum and the Television Rebirth

    David Vejtruba, Marketing Director, Savencia

    Petr Miláček, Managing Director, PHD

    In addition to the speakers, the panel discussion participants will be:

    Nick North, Director of Audiences, BBC

    Vladimír Pořízek, COO, FTV Prima

    Jakub Unger, Director of Seznam Television, Seznam.cz

    Vít Vážan, CEO, České Radiokomunikace

    Jan Vidím, CEO, Knowlimits

  • 16:00
    Afterparty and networking